Herschel Supply Co. bags are founded in American Tradition, where simple form meets modern function. The Herschel Supply Co. has roots back to the 1900s; the company is named for the town of Herschel outside of which the founders settled their homestead. Originally barrel makers, the company has come a long way. While Herschel may still be family owned, the great grandchildren of the founders took Herschel in a whole new direction. They now design backpacks and bags with classic, simple lines and modern features for everyday use. For Herschel, the beauty is in the details. The bags are sturdy and well-made with a soft lining in the laptop sleeves and the signature candy striped interior. Herschel is vintage inspiration meets contemporary fashion.