OBEY has long been a well known name with an even bigger known image. Here at PUNK, Obey has come to be a brand we all know and love and the OBEY AWARENESS campaign has made it even more of a reason for us to be proud to carry them.
OBEY AWARENESS is a campaign launched by OBEY’s Shepard Fairey to educate and generate funding for causes such as the Japan relief and Hope for Darfur, the Rock The Vote Campaign, and even the 50th Anniversary of the Arctic National Wildlife Refuge. Obey Awareness helps push these topics to the spotlight with the help of their ever growing popularity of the OBEY brand and unmistakable imagery from Shepard Fairey. OBEY AWARENESS not only pushes the topic at hand to be seen and heard, but also to show that there are support systems and help throughout to anyone in need and that to achieve the goal of the cause, change must be made. With the help of many other campaigns, OBEY hopes to further reach out to their younger audience to make aware of causes and problems that need attention.
All profits generated from the sale of the OBEY AWAERNESS product completely support these causes.
Here is what OBEY had to say about their latest campaign, partnered with the Keep A Breast Foundation:
OBEY AWARENESS has partnered with The Keep A Breast Foundation to raise awareness and support for KAB’s continuing efforts to eradicate breast cancer by exposing young people to methods of prevention, early detection, and support. KAB harnesses the power of art to communicate complex feelings and thoughts about health, the female form and ultimately about breast cancer.
The new OBEY AWARENESS collection has a close connection to Shepard Fairey, whom has been a supporter of The Keep A Breast Foundation since it’s inception 10 years ago. This campaign will pay homage to the women in Shepard’s life including his Aunt whom he lost to breast cancer, his Mother, a breast cancer survivor, and his wife and two daughters. Obey has come together with KAB to make sure that breast cancer prevention, early detection, and support are always available to those in need.All profits of this collection will be donated to help fund KAB’s support, education and prevention programs.
The statistics supporting the need for breast cancer awareness are alarming. With only 5-10% breast cancer having a hereditary link KAB fills an important gap not currently being addressed by other breast cancer awareness organizations by creating breast cancer awareness programs that educate young people on breast cancer prevention. KAB’s awareness campaigns educate young people on how to identify specific threats and warning signs of breast cancer, and inform and educate about the dangers of toxic chemicals in our environment and food supply and their link to breast cancer initiation. By education young people that they can lower their risk and prevent breast cancer, together we seek to put the focus of breast cancer on prevention. Prevention is the cure.
For more information about the Keep A Breast Foundation,
please visit their site at WWW.KEEP-A-BREAST.ORG